We picked a real type of business — one you'll probably recognise — and walked through exactly what we'd do for them. No jargon, no vague promises. Just the process, start to finish.
They've been going eighteen years. Started as a one-man operation, now they're a team of five covering a twenty-mile radius. Emergency callouts, boiler installations, bathroom refits, underfloor heating — the lot. Their customers love them. They've got 140 Google reviews, almost all five stars. Word of mouth keeps them busy enough, but the phone isn't ringing quite like it used to.
Here's the thing: if you search for a plumber in their area, you'll find three newer companies above them — each with a sharper website and an active social media presence. Farrier & Son's website hasn't been updated since 2019. Their Facebook has eleven posts from last year, mostly stock photos with captions like "Call us for all your plumbing needs!" Their Google Business listing has two photos, both blurry.
None of that reflects the quality of what they actually do. It's just that nobody's had time to sort it out.
A well-regarded local operation with a loyal customer base and strong word-of-mouth reputation. Consistently high-quality work across emergency repairs, installations, and bathroom renovations.
Before we create anything, we study the business. We look at their website, their social media, their reviews, their competitors, and the local market. We're looking for two things: what's going wrong, and what's being wasted.
For Farrier & Son, the picture was clear almost immediately. Brilliant reputation, invisible online. Their competitors were outmarketing them with half the experience and none of the customer loyalty.
Sporadic Facebook posts with stock images. No Instagram. No presence where younger homeowners are actually looking.
A basic template site listing services. No project photos, no team, no personality. Doesn't convey eighteen years of expertise.
A goldmine of customer stories sitting unused. Each one is a piece of content waiting to happen — trust signals that their competitors can't match.
Bathroom refits, boiler upgrades, underfloor heating. Before-and-after content that's inherently compelling and demonstrates real expertise.
Two blurry photos on a listing that gets hundreds of views monthly. Missing categories, no posts, no service descriptions. Free visibility left on the table.
Eighteen years of knowledge about local housing stock, common issues, seasonal patterns. Educational content that positions them as the area's authority.
This is the part where we put our money where our mouth is. We created a small set of sample content — tailored specifically to Farrier & Son, using their real reviews, their real service area, and their actual business. Not templates. Not mockups. Content they could post tomorrow if they wanted to.
Eighteen years ago this week, one man and a van started answering callouts across the valley. Today we're a team of five, and that same commitment to getting it right first time hasn't changed. Thanks to every customer who's trusted us along the way — here's to the next eighteen.
"They turned up when they said they would, explained everything clearly, and left the place spotless." — That's from one of our 140 Google reviews, and honestly, we'd put that on a billboard if we could. Thanks, Mrs Henderson. It's customers like you who make this work worth doing.
Quick tip from the team: if your boiler's making a low rumbling noise before it fires up, it's usually limescale on the heat exchanger. Not urgent, but worth getting checked before winter. A simple powerflush now saves a callout in January. Drop us a message if you're not sure — happy to advise.
Farrier & Son has served homeowners across the valley for eighteen years, delivering reliable plumbing and heating solutions from emergency repairs to full bathroom renovations. Our five-person team combines decades of hands-on experience with a straightforward approach: we turn up when we say we will, we explain what needs doing, and we get it right first time. 140+ five-star reviews from local customers speak for themselves.
Plumber · Heating contractor · Bathroom remodeller · Boiler installation service · Emergency plumber · Underfloor heating installer · Water heater installation service
Once they'd seen the samples, we put together a quote for the complete package — everything their business needed to bring their online presence in line with their actual reputation. Here's what it included:
36 ready-to-post pieces across Facebook and Instagram. A mix of customer testimonial features, behind-the-scenes team content, project showcases, seasonal tips, and local community posts. Complete with captions, hashtags, and a posting calendar with recommended dates and times.
Optimised business description, full service category setup, weekly Google Posts for the first month, photo guidance notes, and a review response template so they can acknowledge feedback consistently and professionally.
Rewritten homepage, services pages, and about page. Copy that communicates eighteen years of expertise rather than just listing services. SEO-informed, written in their natural voice, ready to drop into their existing site.
A simple one-page guide to how Farrier & Son should sound across all their channels. Tone, vocabulary, dos and don'ts. So that everything they post feels consistent, even if different people are writing it.
Booking confirmations, follow-up emails, review request messages, and a seasonal check-in template. Professional, warm, and consistent with their brand voice.
Farrier & Son received everything as finished assets — files they own, content they control, posted on their schedule. No passwords handed over, no third-party access to their accounts, no ongoing dependency.
Within the first month, their Google Business listing was generating noticeably more calls. Three months of social content meant they didn't have to think about what to post — it was already written, scheduled, and ready. Their website finally reflected the business their customers already knew.
The most telling indicator? Two of their competitors' customers found them through the refreshed Google listing and mentioned the social media posts felt "more genuine" than what they'd seen elsewhere.
If you've received samples from us and you'd like the full package, or if you've found this page and want to know what we'd do for your business — drop us a line. We'll take a look and see what's possible.